Since the dawn of young man, it’s been his father’s responsibility to
teach him how to shave. But today’s young men aren’t interested in the way
things were. Thankfully, GilletteLabs is unlike anything from the past.
It’s the next generation of shaving, empowering young men to teach
older generations new ways to think about grooming.
We wanted to make a big splash during Amazon's first Black Friday NFL game.
We knew working with Frank and Joe would be a touchdown. But we didn't expect it
to yield Gillette's biggest sales hike in history. Not pictured is me holding the boom.
INFLUENCER PLAY
THE PARODY
How to know you've made something impactful?
Someone bootlegs your spot and makes it even better.
“PAPA LATINO TRIES“ TVC
Our next call was to the US Hispanic market.
Rather than create a silly dub of Frank and Joe's spot, we told an entirely
new story rooted in the cultural insight of Latino fathers' aversion to change. Starring Diana and Jose Salguero
SOCIAL CUTDOWNS
“BARBER BETRAYAL“ TVC
Next stop in the Next Generation campaign?
The barber shop. Because where else do black men go for a clean, close shave?
If only there was a razor designed specifically with their skin concerns
in mind so they could do it themselves.
SOCIAL CUTDOWN
CURTAIN CALL
Eric Witman: CD Alyssa Leary: CD
Rob Lenois: Chief Creative Officer Peter Feldman, Sam Reinstein: Producers
Joseph Kahn, Vero Von: Directors
