• The Internet connects us to the people and things we love. But according to a study from the Pew Research Center, Internet users over age 65 are the least likely group to be online. We believe there's room for everyone in the online world, including the residents of St.Patrick's Senior Home in Detroit, MI.




    We worked with Comcast and local authorities in Detroit to turn the senior center into a Comcast-powered "LiftZone" where residents could not just get connect to the web, but to their own creativity as content creators with the help of local Boys & Girls Club students. Because who knows how to navigate the digital world better than teens?
    “THE AGE OF CONNECTIVITY“ ACTIVATION
    Meet the New Kids on the 'Tok.


    THE TIKTOKS
    The seniors created nearly 50 pieces of original content. Check out some their best hits below and follow them at @WeAreSaintPats

         

         



    The Olympics are a time when we come together as a country to cheer on Team USA. Their ability to overcome obstacles inspires us to challenge our own. But the unfortunate reality is that not everyone starts at the same place or has the same tools.





    We wanted to bring inspiration home to the Team of Tomorrow who, helped in part by the tools they're given by Comcast, become inspirational in their own endeavors. We mix literal starting lines of Olympic athletes and metaphorical ones of the Team of Tomorrow, and show how - with inspiration and some help - they can become successful.

    “STARTING LINES“ TVC
    We may not all have the same start in life, but having the tools and resources to succeed can unlock a new world of possibilities. Just ask Paralympian Chuck Aoki, whose starting line was realizing he had a disability.

    “I SLIDE“ TVC
    As bobsledder Elana Meyers Taylor slides down the track for Team USA, she reflects on the people who inspire her. She also hopes to inspire others on their own path to greatness.


    “TEAM OF TOMORROW TALENT SHOW“ SOCIAL
    Tell us you deserve a gold medal without telling us you deserve a gold medal. We'll start! Featuring: Brenna Huckaby, Rico Roman, Brody Roybal, and Keith Gabel.
    CURTAIN CALL

    Eric Witman, Alyssa Leary, Paul Laffy: CDs
    Peter Feldman, Jesse Hughes: Producers
    Nema Vand: Director



    CREATIVE DIRECTOR (DELUXE EDITION)
    Featuring state–of–the–art personality, 10+ years of agency experience and a very
    exciting wardrobe. Includes leading teams large and small, winning new business and championing agency culture. Lights up in collaborative environments.