• I mostly use AI to generate images of Ryan Gosling. But AI can also be used to predict how we might age. Results typically include sagging skin, wrinkles and dark spots. What they fail to factor in is the reality that some of us use Olay.




    Can one moisturizer defy AI's expectations of aging? We pit 8 real Olay users against leading AI technology to find out. First, we showed them photos of their younger selves. Then, we asked AI to predict what they would look like today. Who came out on top? You be the judge.
    “OLAY VS AI“ LONGFORM
    INDIVIDUAL STORIES: SOCIAL
    We used Olay's social channels to spotlight each woman and the Olay products that helped them beat AI.

         
         

    CURTAIN CALL

    Eric Witman, Alyssa Leary: CDs
    Paul Rubin: Producer
    Lindsam Easom, Elaina Berkowitz: ACD Art, Sr CW



    CREATIVE DIRECTOR (DELUXE EDITION)
    Includes state–of–the–art personality, 10+ years of agency experience and a very exciting wardrobe. Interchangeable hats include managing teams large and small, winning new business and championing agency culture. Lights up in collaborative environments.