• When I was first tasked with debuting Kinder Bueno at the 92nd Oscars, I thought "cool, another chocolate bar". But like my mom always said, you really can't judge a candy by its wrapper. Kinder Bueno is more complex than meets the eye. The moment you bite into its crispy, hazelnut-filled center, life takes a delightful intermission.




    Similar to Kinder Bueno's expectation-defying sensory experience, Oscars night is full of elegant moments and unexpected surprises. Moments that make you stop and relish. But none are quite as show-stopping (in my opinion) than the red carpet GlamBot. You've seen it stop and savor your favorite stars in slow-motion glory. Now meet its latest muse...
    Kinder Bueno.
    LIFE GETS BUENO: OSCARS TVC
    Kinder Bueno made its national TV debut during the 2020 Oscars.
    SOCIAL SERIES: COLE GETS BUENO
    After its Oscars moment, we wanted to give America a more personal look at the newest chocolate-drizzled starlet. So we tapped the official GlamBot operator and influencer, Cole Walliser, for a social series all about Bueno. Since "GlamBot" is owned by the Academy, we just called ours "BuenoBot". Cute, right?














    EXCLUSIVE: BEHIND THE SCENES
    Did I mention we pulled all of this off during lockdown? In just 3 days?

    ENCORE: BUENOBOT FILTER

    On #NationalSelfieDay, we invited our fans to savor their own BuenoBot moment with the BuenoBot Instagram Filter


    EXPERIENCE: SWEETEASY POP UP
    We also launched a "Sweeteasy" pop-up in NYC, taking visitors on a multi-sensory journey through each layer of the Bueno bar. We had chocolate fortune tellers. We had Taraji P Henson. And we had lots and lots of Frangelico.

    ADAGE ARTICLE

    CURTAIN CALL

    Eric Witman, Alyssa Leary: ACDs
    Matt McKay: ECD
    Ace Norton, Cole Walliser: Directors



    CREATIVE DIRECTOR (DELUXE EDITION)
    Includes state–of–the–art personality, 10+ years of agency experience and a very exciting wardrobe. Interchangeable hats include managing teams large and small, winning new business and championing agency culture. Lights up in collaborative environments.