Our client was convinced that time literally slows down when you bite into Kinder
Bueno. That When Life Gets Bueno, you have no choice but to stop and savor it.
Ok, I sold them that line. But how did we bring it to life?
📞...
We called @ColeWalliser, influencer-cameraman behind the red carpet GlamBot™.
You've seen him stop and savor your favorite celeb in 1,000 frames-per-second...
PRE-SHOW: COLE GETS BUENO
...now watch him stop and savor a new muse.
With a sweet new camera we call The Kinder BuenoBot.
MAIN EVENT: PRODUCT ROMANCE
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EXCLUSIVE: BEHIND THE SCENES
Did I mention we pulled all of this off in 3 days? Just watch...
ENCORE: BUENOBOT FILTER
On #NationalSelfieDay, we invited our fans to savor
their own BuenoBot moment with the BuenoBot Instagram Filter
Wanna feel glam AF, too?
Just search BuenoBot Filter on IG and savor that selfie.
SEQUEL: OSCARS SPOT
More slow-mo, please.
Bueno made its national TV debut during the 2020 Oscars.
EXPERIENCE: SWEETEASY POP UP
We also launched a "Sweeteasy" pop-up in NYC, taking visitors on a
multi-sensory journey through each layer of the Bueno bar.
We had chocolate fortune tellers. We had Taraji P Henson.
And we had lots and lots of Frangelico.
