As an emerging brand in the very crowded #foodporn category, we knew we needed to create a campaign for Sahale Snacks that truly turned heads. So we turned #foodporn on its head entirely and ushered in the era of #nutlust, a salacious tribute to the artful arrangement of flavor inside every bag of Sahale.




#Nutlust is a tantalizing universe that dissects each Sahale flavor into artful...erm...spicy films. Once exposed to the world of #nutlust, snackers couldn't keep their hands off of our nuts.
“FOURSOME OF FLAVOR“ TVC
“BETWEEN THE SWEETS“ TVC
SOCIAL :06 QUICKIES

     

     

IN PUBLIC

LANDING PAGE



CURTAIN CALL

Eric Witman, Alyssa Leary: ACD Team
Lauren Schneidmueller: Producer, Scholar: Director
Erica Roberts: ECD




CREATIVE DIRECTOR (DELUXE EDITION)
Includes state–of–the–art personality, 10+ years of agency experience and a very exciting wardrobe. Interchangeable hats include managing teams large and small, winning new business and championing agency culture. Lights up in collaborative environments.