People will listen to you if you entertain them.
    FROM THE TOP!
BIG IDEA
Hack digital currency to make college affordable.
STRATEGY
ThinkEd is a Lenovo software that silently "mines" Litecoins.
Litecoins have an appreciating value and be used to purchase school supplies and scholarships.
CASE STUDY
CURTAIN CALL
Art Direction: Devin Hilgenkamp
Copywriting: Eric Witman, Tori Dubray
Motion Media: Eric Witman