People will listen to you if you entertain them.
Hack digital currency to make college affordable.
ThinkEd is a Lenovo software that silently "mines" Litecoins.
Litecoins have an appreciating value and be used to purchase school supplies and scholarships.
Art Direction: Devin Hilgenkamp
Copywriting: Eric Witman, Tori Dubray
Motion Media: Eric Witman