The Internet connects us to the people and things we love.
But according to a study from the Pew Research Center,
Internet users over age 65 are the least likely group to be online.
We think seniors deserve to be active participants in the Internet age.
So we turned a Comcast-powered retirement home into a TikTok hype
house with some help from some local Boys & Girls Club students.
Because who knows how to navigate the Internet better than teenagers?
Once the seniors learned the ins and outs of TikTok, we turned them loose.
To say they took it in strike would be an understatement. The @WeAreSaintPats
TikTok page is still kicking, and the content keeps on coming. Check them out,
give them a follow, and maybe even learn a thing or two. 👇
IGNITING THE TEAM OF TOMORROW
During the 2022 Winter Games, we had the honor of teaming up with Team USA to bring inspiration
home to the Team of Tomorrow — everyone who channels that inspiration into making a better future.
“BRINGING INSPIRATION HOME”: BROADCAST x3
The Olympic Games are not only about the remarkable competition and historic
victories — they are also about witnessing greatness — the resilience,
strength, and triumphs of these athletes and the inspiration they bring us.
“I SLIDE”: OLV
As bobsledder Elana Meyers Taylor slides down the track for Team USA,
she reflects on the people who inspire her. She also hopes to inspire
others on their own path to greatness.
Hero Film: Elana Meyers Taylor
Cutdown: Elana Meyers Taylor
“STARTING LINES”: OLV
We may not all have the same start in life, but having the tools and
resources to succeed can unlock a new world of possibilities. Just ask
Paralympian Chuck Aoki, who's starting line was realizing he had a disability.
Hero Film: Chuck Aoki
Cutdown: Chuck Aoki
TIKTOK: TEAM USA TALENT SHOW
To further inspire the Team of Tomorrow, we launched a friendly TikTok talent show with our Team USA athletes.
CURTAIN CALL
Eric Witman: ACD Copy Alyssa Leary: ACD Art Paul Laffy: Creative Director
