IGNITING THE TEAM OF TOMORROW

During the 2022 Winter Games, we had the honor of teaming up with Team USA to bring inspiration
home to the Team of Tomorrow — everyone who channels that inspiration into making a better future.
“BRINGING INSPIRATION HOME”: BROADCAST x3
The Olympic Games are not only about the remarkable competition and historic
victories — they are also about witnessing greatness — the resilience,
strength, and triumphs of these athletes and the inspiration they bring us.


Erin Jackson

Nathan Chen

Elana Meyers Taylor
“I SLIDE”: OLV
As bobsledder Elana Meyers Taylor slides down the track for Team USA,
she reflects on the people who inspire her. She also hopes to inspire
others on their own path to greatness.


Hero Film: Elana Meyers Taylor


Cutdown: Elana Meyers Taylor
“STARTING LINES”: OLV
We may not all have the same start in life, but having the tools and
resources to succeed can unlock a new world of possibilities. Just ask
Paralympian Chuck Aoki, who's starting line was realizing he had a disability.


Hero Film: Chuck Aoki

Cutdown: Chuck Aoki
TIKTOK: TEAM USA TALENT SHOW
To further inspire the Team of Tomorrow, we launched a friendly TikTok talent show with our Team USA athletes.


CURTAIN CALL
Eric Witman: ACD Copy
Alyssa Leary: ACD Art
Paul Laffy: Creative Director