When it seemed like the nation was tearing apart,
Cadillac reminded us to carry each other forward.
PRINT
The story began on Oscars' eve with an open letter from me Cadillac.
SOCIAL
Hours before the Oscars, the Cadillac Instagram was
overtaken by teasers for the much-anticipated brand film.
OUTDOOR
Unfinished portraits appeared throughout New York City.
When Oscars night began, the photographs were completed.
“CARRY”:BRAND FILM
Everything led to the launch of the 2017 Oscars film.

ONLINE EXPERIENCE
Heroes from “Carry” were featured on DareGreatly.com.
I spent days diving into their stories and retelling them as only Cadillac could.

Landing Page



Greatness, Undisputed: Muhammad Ali


Embracing Hope: Ken Nwadike

Greater Together: Team Hoyt

We Are One: Justin Normand

Carrying the Competition: Meghan Vogel
CURTAIN CALL
Eric Witman: Copywriter
Gina Wall: Art Director
Ryan O'Keefe: Creative Director
“Carry” Credits: Andy Bird, John Kenny
    FROM THE TOP!