When it seemed like the nation was tearing apart,
Cadillac dared us to carry each other forward.
It was a simple message; we can transcend wars and walls together.
We are different, but we are one. With this in mind, we partnered with Humans of New York to create Greater Together Portraits.
Before the Oscars, a piece of each portrait was revealed in the press and city streets.
During the Oscars, a bigger picture was revealed. The partial portraits were paired with dissimilar faces to demonstrate the greatness of unity.
Cadillac's Instagram gallery became a countdown to the brand film's release.
“Carry” aired as the final tile was put into place.
Visitors could read Cadillac's open letter, dive into the stories behind “Carry”
and experience the latest installment of the Greater Together Portraits project.
Ken Nwadike, commonly known as the “Free Hugs Guy”, was one of several heroes to appear in the brand film.
After spending time with Ken, we learned his story was much more than a monicker. It could lead people forward.
There were more stories to be told.
Meet the lovers, fighters and leaders of “Carry”.
During the Oscars, the next chapter of Greater Together Portraits was unveiled. We dove deeper
into the stories of “Carry” and encouraged individuals to share their driving forces using #CarryForward.
Gina Wall: Art Director
Ryan O'Keefe: Creative Director
“Carry” Credits: Andy Bird, John Kenny