When it seemed like the nation was tearing apart,
Cadillac reminded us to carry each other forward.
PRINT

The story began on Oscars' eve with an open letter from Cadillac.
ONLINE EXPERIENCE

We spotlighted several leaders from the much-anticipated Cadillac Oscars brand film.
OUTDOOR
Before and after The Oscars.
SOCIAL

We teased the upcoming brand film with full-page Instagram takeovers.
“CARRY”
Everything led to the launch of the 2017 brand spot.
I didn't have much to do with this part.

CURTAIN CALL

Eric Witman: Copywriter
Gina Wall: Art Director
Carry credits: Andy Bird, John Kenny
    FROM THE TOP!