When it seemed like the nation was tearing apart,
Cadillac dared us to carry each other forward.
It was a simple message; we can transcend wars and walls together.
There is greatness in unity. With this in mind, we partnered with Humans of New York to create Greater Together Portraits.
The portraits were teased days before The Oscars, then completed when the stars hit the Red Carpet.
(Before and after The Oscars.)
Cadillac's Instagram gallery became a countdown to the brand film's release.
“Carry” aired as the final tile was laid into place.
Visitors could read our letter, meet the heroes of “Carry” and further explore Greater Together Portraits.
Ken Nwadike, commonly known as the “Free Hugs Guy”, was one of several heroes to appear in the brand film.
After spending time with Ken, we learned he was much more than a monicker. His story could lead people forward.
There were more stories to be told.
Meet the lovers, fighters and leaders of “Carry”.
During the Oscars, the next chapter of Greater Together Portraits was unveiled. We dove deeper
into the stories of “Carry” and encouraged individuals to share their own using #CarryForward.
Gina Wall: Art Director
Andy Bird, John Kenny, Ryan O'Keefe: Creative Directors