Raise your hand if you've gotten pierced at Claire's 🙋. Same.
Sadly most Gen-Zers can't relate. So how did we get them to stop scrolling
and head to the mall? By blowing up their FYP pages with iconic content.
Lights, camera, trending sounds.
NFTs: WOMEN'S DAY
While the NFT marketplace gives artists equal access to collectors, the artists
making the biggest sales are predominantly male. For International Women's Day,
we empowered an iconic female artist to create rare Claire's NFTs in an effort
to rebalance gender representation in the digital space.
C-STYLE: CHLOE & CHENELLE
Claire's isn't just about piercings. It's also about style.
So we launched a content series all around being the most
with a little help from Gen-Z style icons Chloe and Chenelle.
Eric Witman: ACD Alyssa Leary: ACD
Emma Hart, Mereyah Cage, Claudia Guerra: Creatives