It's not every day that a national golf tournament comes to New York City.
In 2017, Citi had the privilege of sponsoring the Presidents Cup at Liberty National.
I had the pleasure of telling everyone about it.

OUT OF HOME
New Yorkers have their own language, so the first task was spreading the word in the native tongue.
Taxi 1

Taxi 2

Subway 1

Subway 2

Subway 3


DIRECTIONAL
Ok, so the tournament technically happened in Jersey City.
We had to drive people across the water...
Holland Tunnel

New Jersey RT-139

Ferry Wrap

CITI BIKE TAKEOVER
We brought the fairway to Broadway with Presidents Cup-themed Citi Bikes.
Citi Bike: Skin

Citi Bike Kiosk



Additional Kiosk Posters

       
ON-SITE POS
During the event, Citi Cardholders were the true MVPs.
We created POS materials to remind them of their home-field advantages.
Banners and Signs


Counter Mats


ONLINE BANNERS
What's a campaign without a few banners?