It's not every day that a national golf tournament comes to New York City.
In 2017, Citi had the privilege of sponsoring the Presidents Cup at Liberty National.
I had the pleasure of telling everyone about it.
OUT OF HOME
New Yorkers have their own language, so the first task was spreading the word in the native tongue.
Ok, so the tournament technically happened in Jersey City.
We had to drive people across the water...
New Jersey RT-139
CITI BIKE TAKEOVER
We brought the fairway to Broadway with Presidents Cup-themed Citi Bikes.
Citi Bike: Skin
Citi Bike Kiosk
Additional Kiosk Posters
During the event, Citi Cardholders were the true MVPs.
We created POS materials to remind them of their home-field advantages.
Banners and Signs
What's a campaign without a few banners?
Eric Witman: Copywriter Gina Wall: Art Director
Jeff Weston: Executive Creative Director