It's not every day that a national golf tournament comes to New York City.
In 2017, Citi had the privilege of sponsoring the Presidents Cup at Liberty National.
I had the pleasure of telling everyone about it.
Who says golf isn't a team sport? We invited all of New York to join us in driving a golf ball
around the world in support of No Kid Hungry. That's 43,825,760 yards! Once the challenge was
complete, Citi donated one million meals to kids in need. Check it out 👇.
44-Million Yard Challenge
OUT OF HOME
New Yorkers have their own language, so the first task was spreading the word in the native tongue.
Ok, so the tournament technically happened in Jersey City.
We had to drive people across the water...
New Jersey RT-139
Ferry Side A
Ferry Side B
CITI BIKE TAKEOVER
We brought the fairway to Broadway with Presidents Cup-themed Citi Bikes.
Citi Bike: Skin
Citi Bike Kiosk
During the event, Citi Cardholders were the true MVPs.
We created POS materials to remind them of their home-field advantages.
Banners and Signs
What's a campaign without a few banners?
Eric Witman: Copywriter Gina Wall: Art Director
Jeff Weston: Executive Creative Director