It Cosmetic's new Bye Bye Serums turn up your confidence
with heavy doses of Vitamins C and E, Niacinamide and Hylauronic Acid.
It's effective AF. When your face feels this fine, you can't help but twerk it.
TWERK YOUR FACE OFF :30
IT's first-ever TV spot
SOCIAL CUTDOWNS :15s
Bye Bye Dark Spots
Bye Bye Lines
Eric Witman: ACD Alyssa Leary: ACD
Bastien Baumann: Executive Creative Director Stacy Towle: Producer
The Marmalade: Production