Haribo Gold-Bears are so cute,
you just want to kill 'em.
PRINT
Each print ad drives to the Dummy Bears microsite.
BANNERS
Banners click-through to the Dummy Bears microsite.
After the animation, the user can torment the Gold-Bear with their cursor.






ONLINE EXPERIENCE
Introducing Dummy Bears!
Play with and/or torment your cute little Dummy Bear.
The more you chew 'em out, the more points you earn.
The more points you earn, the more weapons you can unlock.
UNLOCK SCREEN APP
Channel your cute aggression with this
adorable Gold-Bears unlock screen.
CURTAIN CALL
Eric Witman: The Whole Shebang
    FROM THE TOP!