People will listen to you if you entertain them.
    FROM THE TOP!

BIG IDEA
Haribo Gold-Bears are so cute, people want to kill them.
STRATEGY
Channel cute aggression through adorably hard-hitting lines.
PRINT
Chew 'em out at Haribo.com/DummyBears
ONLINE BANNERS
Cursor turns into fingers pinching gummy bear on roll-over.
BUS SHELTER
IPHONE UNLOCK SCREEN
Available on the App Store, this simple unlock screen unlocks
the device when the user slides the head up and off of the bear.
DUMMY BEARS MICROSITE
Users earn boiling points by pinching, squeezing, slapping, and biting virtual Gold-Bears.
CURTAIN CALL
ME ME ME