Since the dawn of young man, it’s been his father’s responsibility to
teach him how to shave. But today’s young men aren’t interested in the way
things were. Thankfully, GilletteLabs is unlike anything from the past.

It’s the next generation of shaving, empowering young men to teach
older generations new ways to think about grooming.
FACE TIME :30
The Next Generation of shaving calls...
Starring Frank and Joe Mele


SOCIAL ROLLOUT
Fathers Day Teaser


CURTAIN CALL
Eric Witman: ACD
Alyssa Leary: ACD
Rob Lenois: Chief Creative Officer

Peter Feldman: Producer
Joseph Kahn: Director