Truly exotic mayo flavors are hard to come by.
PRINT

Each print ad introduces a new Empire flavor
and the story behind its creation.
Black Garlic

Sriracha

White Truffle



ONLINE EXPERIENCE
At the Empire Mayo website, the best user-submitted flavor stories are animated to life.
Visitors are asked to sample the newest flavor for free, then tell the tale of how it came to be.
A Soul for Some Spice: Black Garlic

Contest Website

CURTAIN CALL
Eric Witman: Copywriter
Eric Witman: Animator
Devin Hilgenkamp: Art Director
Jose Medina: Illustrator
    FROM THE TOP!