During my two-year stay at Publicis, I wrote for 3 national TV spots.
“CONTRARIANS”: 30
Some see winter as a time to slow down. Others see opportunity.
“Contrarians“ was nearly wrapped when the client asked for a last-minute copy rewrite. Enter my role…

To reiterate…the concept is not mine. Just the copy.
“CONTRARIANS”: 30 ALT


“CHANGE OF PLANS”: 30
Plans change. The XT5 adapts.
“Change of Plans“ was the first-ever retail spot for the new Cadillac crossover.

CURTAIN CALL

Eric Witman: Copywriter
Gina Wall: Art Director
    FROM THE TOP!