Selected works from my time on Cadillac.
VIRTUAL REALITY
In 2017, Cadillac dealerships decided to trade inventory for virtual reality.

Storyboards, concept art and rich audio and menu systems were created over the course of year—
the signature showroom environment came to life with help from Gensler.

Eric Witman: Copywriter
Gina Wall: Art Director
Greg Lee: UX Associate Creative Director
Hoon Jung: Executive Creative Director
TV RETAIL: 2016
While some see winter as a time to slow down, Contrarians see opportunity—
like taking advantage of Cadillac's seasonal offers.

2016 Cadillac ATS


2016 Cadillac SRX

Eric Witman: Copywriter (voiceover only)
Jana Pejkovska: Creative Director
Adrian Flores: Creative Director
TV RETAIL: 2017
Plans change for three friends when a storm hits the city. Thankfully, the XT5 is highly-equipped.
“Change of Plans” marked the retail debut for the 2017 crossover.

Eric Witman: Copywriter
Gina Wall: Art Director
Andy Clarke: Executive Creative Director

    FROM THE TOP!