Selected works from my time on Cadillac.
VIRTUAL REALITY
In 2017, Cadillac dealerships decided to trade inventory for virtual reality.

I helped develop storyboards, concept art, dialogue and menu systems.
Our team then partnered with Gensler Architecture to create the 3D environment.

Eric Witman: Copywriter
Gina Wall: Art Director
Greg Lee: UX Associate Creative Director
Hoon Jung: Executive Creative Director
TV RETAIL: 2016
While some see winter as a time to slow down, Contrarians see opportunity—
like taking advantage of Cadillac's seasonal offers.

2016 Cadillac ATS


2016 Cadillac SRX

Eric Witman: Copywriter (voiceover only)
Jana Pejkovska: Creative Director
Adrian Flores: Creative Director
TV RETAIL: 2017
Plans change for three friends when a storm hits the city. Thankfully, the XT5 is highly-equipped.
“Change of Plans” marked the retail debut for the 2017 crossover.

Eric Witman: Copywriter
Gina Wall: Art Director
Andy Clarke: Executive Creative Director

    FROM THE TOP!