To prove Cadillac was an arbiter of style, we helped launched its
XT5 Crossover alongside NY fashion house Public School.
Our approach was Parallels by Design, an exploration
of similarities between automotive and fashion design.
Parallels by Design led us to the Public School headquarters, where we divined
connections between the two brands' workspaces, inspirations and creative processes.
We then challenged Public School to create a capsule collection inspired by the new XT5 Crossover.
Cadillac X Public School Collection
The Cadillac XT5 Crossover was unveiled in Dubai during Public School's debut international runway show.
The entire journey was captured in the “Parallels by Design” film, which also debuted in Dubai.
The Parallels by Design content series at DareGreatly.com provided a deeper exploration of the two sartorial worlds.