To help Cadillac prove its chops as an arbiter of style, we launched its new XT5 Crossover alongside New York fashion house Public School.
Our approach was Parallels by Design, an exploration of similarities between automotive and fashion design.

COLLABORATION
Parallels by Design led us to the Public School headquarters, where we explored the teams' workspaces, inspirations and creative processes.
Sharing Sensibilities




We then asked Public School to create a capsule collection inspired by the XT5 Crossover.
Cadillac X Public School Collection

REVEAL
Cadillac unveiled the new XT5 Crossover in Dubai
and hosted Public School's debut international runway show.
DOCUMENTARY
The entire journey was captured in the “Parallels by Design” film.

ONLINE EXPERIENCE
The Cadillac and Public School design processes were further explored on DareGreatly.com.

Parallels by Design: Form


Parallels by Design: Signature



SOCIAL AMPLIFICATION
The Parallels were featured on the Cadillac and Public School Instagram accounts.

Parallels by Design: Introduction


Parallels by Design: Exploration


Parallels by Design: Form


Parallels by Design: Construction

CURTAIN CALL
Eric Witman: Copywriter
Gina Wall: Art Director
Michael Tagle: Creative Director
Ricardo Munoz: Associate Creative Director
    FROM THE TOP!