To prove Cadillac was an arbiter of style, we helped launched its
XT5 Crossover alongside NY fashion house Public School.
Our approach was Parallels by Design, an exploration
of similarities between automotive and fashion design.

COLLABORATION
Parallels by Design led us to the Public School headquarters, where we divined
connections between the two brands' workspaces, inspirations and creative processes.
Sharing Sensibilities




We then challenged Public School to create a capsule collection inspired by the new XT5 Crossover.
Cadillac X Public School Collection

REVEAL
The Cadillac XT5 Crossover was unveiled in Dubai during Public School's debut international runway show.
DOCUMENTARY
The entire journey was captured in the “Parallels by Design” film, which also debuted in Dubai.

ONLINE EXPERIENCE
The Parallels by Design content series at DareGreatly.com provided a deeper exploration of fashion and automotive design.

Parallels by Design: Form


Parallels by Design: Signature



SOCIAL AMPLIFICATION
The Parallels were also featured on the Cadillac and Public School Instagram accounts.

Parallels by Design: Introduction


Parallels by Design: Exploration


Parallels by Design: Form


Parallels by Design: Construction

CURTAIN CALL
Eric Witman: Copywriter
Gina Wall: Art Director
Michael Tagle: Creative Director
Ricardo Munoz: Associate Creative Director