Leveraging the vibrancy of the brand's iconic packaging, Café Bustelo Estuvo Aqui (Was Here)
celebrates the impact this espresso ground coffee has had on its community. ☕

Wherever there's a can of Café Bustelo, the world around it is saturated with sabor latino.
TV: BI-LINGUAL
I was tasked with writing and recording an original song to evoke the brand's authentic latin flair.
Dios mío...those Spanish lessons paid off.


Lyrics

Uno, dos, tres...Bustelo!
One, two, three...Bustelo!
Bésame Bustelo.
Kiss me Bustelo.
Café tan rico, café con ritmo.
Coffee so tasty, coffee with rhythm.
Dale! Dale! Dale!
Go ahead!
Ándele pues, ándele pues!
Come on then! Let's go!
CUTDOWNS
“Pour” :06

“Can” :06

“Dance” :06

SOCIAL: HOLIDAY
We took some inspired latin recipes from around the globe
and made them feel at home for the holidays.


SOCIAL: LATIN GRAMMYS
Put your manos together. 👏
CURTAIN CALL
Eric Witman: Copywriter
Alyssa Leary: Art Director
Erica Roberts: Executive Creative Director