Undetectable HIV isn't scary, but most of us are still naive about it.
It's time to put the stigma to rest with an adult bedtime story.


Put HIV to Bed was warmly received by the Aids Foundation of Chicago.
It is currently on hold due to budget's sake.
THE BOOK
Introducing Bears, Otters and Twinks (Oh My!)—a tale of sexual enlightenment.
B.O.T.O.M. introduces the world to a spectrum of gay tribes
and the treatments that can keep them safe when they intermingle.
OUTDOOR
B.O.T.O.M. characters are spreading acceptance in the NYC subway with perverted nursery pick-up rhymes.
Drag Queens

Wolves

Kinks

Bears

Jocks

Daddies

ONLINE EXPERIENCE
Welcome to The StoryHole, where your favorite characters come to play!
Watch their stories come to life, steal their pointers at Just the Tips and buy their plush likenesses at The BOTOMporium.

GRINDR EXTENSION
The characters of B.O.T.O.M. have taken to Grindr to answer questions about Undetectable HIV.
Users who enter The StoryHole receive a complementary month of Grindr Xtra.
INSTAGRAM TAKEOVER
The B.O.T.O.M. Instagram gallery mimics the interfaces of Grindr, Scruff, and Her.
Users can browse several fairytale profiles and uncover their Undetectable stories.
CURTAIN CALL
Eric Witman: Copywriter
Gina Wall: Art Director
Adrian Flores: Executive Creative Director
    FROM THE TOP!